CLIENT
Campbell Company of Canada
Mieka Burns, VP Marketing
Paloma Bentes, Marketing Director, Snacks, Food & Beverage
Friyana Engineer, Brand Manager
Mariah Weir, Manager, Media and Digital Platforms
AGENCY
Zak Mroueh, Chief Creative Officer
Susie Lee, Creative Director
George Ault, Creative Director
Jacob Gawrysiak, Creative Director
Alyssa Guttman, Group Account Director
Heather Segal, Executive Strategy Director
Rebecca Adams, Senior Producer
Philippe Visaya, Art Director
Victoria Lee, Copywriter
Vince Rozas, Digital Design Director
Erin McManus, Account Director
Sean Bell, Head of Digital
Michael Oshell, Producer
Greg Heptinstall, Studio Director
Andrew Martin, Lead Interactive Artist
Cecilia Bernasch, Video Editor/Motion Graphics Editor
Zulubot
Barbara Shearer, Director
Tom Evans, Executive Producer
Mitch Cappe, Senior Producer
James Andrews, Director of Photography
Kyle Collins, Web Developer
Sarah Dayus, Post Production Producer
Mariya Guzova, Post Production Producer
Adam Palmer, Post Production Producer
Max Lawlor, Editor
Mike Sevigny, Animation
Hardave Grewal, Colourist
Alex Boothby , Online
Nabil Elsaadi, Retoucher
Spark Foundry
Proof Strategies
The Mars Agency
SUMMARY
Goldfish had a solid place in Canadians’ cupboards as the number one kids’ snack food. But it needed a place in their hearts to stay there. Goldfish was determined to become an even bigger fish in an already big pond by connecting with parents around a shared value – childhood imagination. Goldfish showed how the fish-shaped crackers Feed Imagination by turning Canada into a national showcase of kids’ creativity, outperforming brand love norms by 20% and growing sales three points ahead of average.
