CLIENT
Tim Hortons
Axel Schwan, President
Hope Bagozzi, Chief Marketing Officer
Solange Bernard, Sr. Director, Marketing Communications
Dibba Iran-Parasti, Director, Marketing Communications
Anthony Campos, Sr. Manager, Media
Michael Oliveira, Director, Communications
Rebecca Eidelstein, Director, US Marketing Communications
Pamela Estupinan, Sr. Manager, US Marketing Communications
AGENCY
Brynna Aylward, Executive Creative Director, Creative Lead
MATTHEW KENNEY, CREATIVE DIRECTOR
FREDERICK NDUNA, CREATIVE DIRECTOR
SOPHIA KOSSOSKI, SR. ART DIRECTOR
LAURA DE SANTIS, SR. COPYWRITER
DANIEL ZHANG, ART DIRECTOR
CHRISTOPHER VENA, COPYWRITER
KELLY MARK, SR. PRODUCER
GVANTSA DATUASHVILI, SR. STRATEGIST
LAURA CAVALCANTI, ACCOUNT SUPERVISOR
Alexander Allen, ACD COPYWRITER
Andy Tamayo, ACD ART DIRECTOR
ATHENA KOUVERIANOS, DIRECTOR OF PRODUCTION
RYAN O'HAGAN, BUSINESS DIRECTOR
ALI JOYAA, ACOUNT EXECUTIVE
Gurpriya Seth, Account Coordinator
Dino Demopoulos, Chief Strategy Officer
Emily Barnes, Director, Content Strategy
William Ramos, Social Strategy Director
Chantal Legge, Content Supervisor
Beth Barnes, Creative Resource Manager
Monica Herrera, Designer
Boy in the Castle
Colin Tilley, Talent
Colin Tilley, Director
Colin Tilley, Photographer
Jamee Ranta, Executive Producer
Clark Jackson, Line Producer
Grayson Music Group
Rooster Post Production
Paul Proulx, Senior Editor
Jordan Giles, Junior Editor
MELISSA KAHN, Executive Producer/Managing Partner
The Vanity
Sean Cochrane, VFX
Andrew Exworth, Colourist
SUMMARY
With a downturn in QSR business due to COVID, Tim Hortons needed to reconnect with younger audiences to drive positive brand sentiment and increase sales. We partnered up with Canadian icon and Tims lover Justin Bieber to co-create the most memorable new product in recent Canadian history - Timbiebs. Timbiebs took Canada by storm. Our collab got covered by news broadcasts and articles from the likes of Hypebeast, The New York Times, Billboard, Fast Company, Buzzfeed, and even inspired other Canadian icons to publicly ask for collabs of their own.
