Scotiabank

Laura Curtis Ferrera, Global Chief Marketing Officer
John Rocco, Vice President, Head of Global Brand
Erin McGrath, Director, Marketing and Planning, Partnerships & Loyalty
Laurence Turner, Senior Manager, Marketing

Rethink *Lead Agency

Aaron Starkman, Partner, Global Chief Creative Officer
Sean McDonald, Partner, Chief Strategy Officer
Mike Dubrick, Chief Creative Officer, Toronto
Crystal Sales, Group Strategy Director
Amanda Dornan, Global Business Lead
Kennedy Choi, Art Director
Jenai Kershaw, Copywriter
Colin Kikcio, Senior Strategist
Marguerite Gaylie, Strategist
Dhaval Bhatt, Creative Director
Karine Doucet, Creative Director, Copywriter
Julie Day-Lebel, Copywriter
Niki Sahni, Group Account Director
Michelle Corsbie, Account Director
Catherine Blouin Mainville, Account Director
Kara Schulz, Account Supervisor
Geraldine Sebastian, Account Manager
Simone Fernandes, Account Manager
Nadya MacNeil, Associate Director of Broadcast Production
Shannon Farrell, Senior Broadcast Producer
Teresa Bayley, Integrated Producer
Jenna Fullerton, Integrated Producer
Annick Dauteuil, Producer
Brad Kumar, Studio Director
Todd Bennett, Studio Artist
Justin Chan, Studio Artist
Meredith Montgomery, Public Relations Lead
Sara Lemmermeyer, Public Relations Account Director

PHD Media

Isabelle Lopez-Rodriguez, Activation Assistant
Drew Himel, Planning Manager
Brittany Caplan, Senior Manager, Activation
Dana Dolensky, Digital Activation Director
Kristen Li, Social Manager
Rushil Sharma, Social Assistant
David Lee, Associate Director, Digital Activation
Felicia Pierskalla, Planning, Senior Manager

Steam Films

Nimiopere

Grayson Music Group

There’s a lot of cookie cutter financial advice for newcomers, but the best advice comes from people who were once in their shoes. Scotiabank’s ‘First Day’ campaign asked Canadians, ‘What advice would you give yourself on your first day in Canada?’ Scotiabank used that real advice to create an emotional hero video and ads from digital to OOH that touched on the human side of the biggest move of your life. ‘First Day’ showed new Canadians that your bank is more than just a bank; it’s a support system.