Jaguar Land Rover China

Mark Hall, Executive Vice President
Lily Song, Communications Vice President
Kevin Chen, Senior Manager Marketing Communications

Spark44 Shanghai *Lead Agency

Barbara Hans, Managing Director
Frankie Kong, Business Director
Alvin Mu, Creative Director

Imagination Shanghai Limited

Todd Bokin, Business Director

Mindshare

Jelly Gu, Director

InSight Shanghai

Sun Qingjie

We Productions Ltd.

Jiao Yue, Director

China has the world's largest luxury car market, and the competition is fierce; as a new brand, Jaguar needs to find its own unique competitive advantage. Jaguar's popularity in China is relatively low, and its brand's connotation is even less known. As the first SUV of the Jaguar brand, the release of F-PACE provides an excellent opportunity to make Jaguar's award-winning achievements known to the world, highlighting the high-performance qualities of the Jaguar brand, and thus distinguishing among the competitive brands. Therefore, through the social media platform, we successfully launched an eye-catching marketing campaign, beyond imagination, breaking the physics principle, so that Jaguar truly dumped all beings and subverted the horizon.