Taiwan FamilyMart Co., Ltd

Esther Lin
Yu Wen

Ogilvy & Mather Taiwan *Lead Agency

Fupei Wang
Teresahl Liu
San Yamh

Sean Tsai Creative

台湾便利商店密集度为全球之冠，是人们生活中特別依賴的角色。換言之，哪家便利商店能成为消费者心中的“小区中心”，谁就能成为市场领导者。多年来全家便利商店一直处于市場第二，這次，凭着打造“全家小小店长”的品牌体验，透過孩子担任「一日店长」并学习饮食教育，把店內空间变成全家人的学习游乐场，成功在业绩成长上超越最大竞品，品牌好感度更大幅上升
Taiwan's convenience store density is the highest in the world and is a particularly dependent role in people's lives. In other words, which convenience store can become a “community center” in the minds of consumers, who can become a market leader. For many years, FamilyMart convenience store has been 2nd in the market. This time, with the brand experience of creating a “family store manager”, through the children as a “day store manager” and learning about food education, the store’s space has become the whole family. Learning the playground, successfully surpassing the biggest competing products in performance growth, the brand's goodwill has increased significantly.