AGENCY
Andie Chang, Senior Account Executive
Lauryn Chen, Group Account Director
Paris Chou, Copy Director
Casper Ho, Designer
Paul Hung, Executive Creative Director
Nancy Lee, Associate Art Director
Eliza Tsai, Deputy General Manager
SUMMARY
台湾零食市场在多重夹击的情况下，创造新话题热度是一大挑战。我们针对贡献度高的年轻女性，在春季限量推出从包装到口味都能疗愈她们的「甜口味洋芋片」，与知名甜点名店Dazzling Café共同开发引爆新口味话题！并运用年轻女性热爱与食物、零食自拍分享的潮流，推出限量粉嫩渐层色设计包装，让产品瞬间成为她们自拍时的最佳要角！创造惊人的免费社群扩散。冲击性的春季限量商品让乐事占领话题高峰！
Taiwanese girls love to take selfie photos, especially crazy for the photos with #instafood at social media. We turn this existing social behavior into the FREE advertising by unique flavor and packaging for the Lay's sweet flavor launching in spring season. We design a unique snack from the flavor to packaging and collaborate with the most famous cafe in Taiwan. Snack is not just a snack, it becomes a "MUST HAVE" seasonal fashion icon. Successfully strikes the social media by crazy trending and also increases the product sales in a short term season!
