AGENCY
Hanyi Fonts
Posterscope
Amplifi
iProspect
Simone Tam,mcgarrybowen,CEOJeffry Gamble,mcgarrybowen,CCOSimone Tam,mcgarrybowen,CEOJeffry Gamble,mcgarrybowen,CCOSimone Tam,mcgarrybowen,CEOLeo Li,mcgarrybowen,GHSimone Tam,mcgarrybowen,CEOBillie Chen,mcgarrybowen,SADSimone Tam,mcgarrybowen,CEOLouis Peng,mcgarrybowen,DesignerSimone Tam,mcgarrybowen,CEOTwinkle Lin,mcgarrybowen,Account DirectorSimone Tam,mcgarrybowen,CEOIzzy Shen,mcgarrybowen,Account ManagerSimone Tam,mcgarrybowen,CEO马忆原,汉仪,COOSimone Tam,mcgarrybowen,CEO张武峰,汉仪,Marketing Manager
SUMMARY
China has the highest number of Alzheimer’s sufferers in the world, but because of the lack of knowledge, very few seek treatment until it is too late. How to remind the public this disease will rob the most precious thing they have, their memories?
We create The Fading Font, to demonstrate how Alzheimer’s would take away people’s memories piece by piece.
On World Alzheimer’s day, we launched the font across social media with the support from hundreds of brands and celebrities, and raised the public’s awareness on the disease.
