SUMMARY
There are lots of technology companies are popular because of their AI innovations for C-end, thus how IBM could increase its market awareness and make AI technology standing out?
The announcement of the FMVP at the end of the NBA Finals is the most burning moment for basketball fans. In 2018, IBM took a big challenge that training AI to be a basketball video editor. After Durant being announced as FMVP, IBM AI instantly edited a 2 min-video about his career life in NBA for 11 years.
Together with its technology, Tencent’s data and NBA’s IP, making backend technology become closer to audience and helping B-end brand be known by public, regardless IBM is not NBA official sponsor. What’s more, this campaign turned a solution that not yet to be practiced in the market into a real case. As a result, IBM has benefited business opportunities with a world-famous airport corporation, allowing it to achieve a leap from creative to business.
