SUMMARY
After three years of precipitation, Honor of Kings has gradually grown into a super IP with rich connotation, great value and appeal. The marketing work of it also has new goals: the single-point breakthrough of marketing means needs to be transformed into an all-round IP value construction, so as to strengthen user emotional communication, deepen brand barriers, and stabilize product status.
At the same time, the unprecedented rich forms of entertainment and the urgent change of user access form are two major motivations, which greatly stimulate marketing to a new stage - a more scenario and three-dimensional era of marketing is coming.
In this context, the breadth and depth of the marketing work of "Honor of Kings" are gradually deepening. Building up 43200 square meters theme park, presentting the king world in the players'hearts perfectly，making players‘ experience the charm of King IP online and offline simultaneously.
