CLIENT
Huawei
Sally Xing, Senior Marketing Manager
Zhaoyang Yi, Marketing Director, ICT marketing Department
AGENCY
Eric Wegerbauer, 亚太区执行创意总监
Jacqueline Ho, 制片
Leigh Simmons, 深圳奥美英文文案
Matt Nisbet, 西港执行创意总
付泽昌, 剪辑 Senior Project Executive
苏楚仁, 深圳奥美创意总监
周含盈, Managing Director
SUMMARY
Our planet is on the brink. We haven’t learned how to grow our economy without harming nature. We started to see life-threatening impacts of climate change and preserving forests is one way to fight it.
Technology can save the earth. Huawei as a leading ICT brand is committed to make good use of AI and Cloud. Partnering with Rainforest Connection, they created the first bio-acoustic system to understand the spider monkey and preserve the rainforest.
We created a new narrative for Huawei: Technology for Good, demonstrating that a technology company can both make a difference and grow their business.
