SUMMARY
Mengniu YouyiC live lactobacillus drink can help improve intestinal mobility in 14 days. In the era that few topics can remain the top for over 3 days, how to keep young people drinking YouyiC for 14 days is the difficulty. We found young people can persist in anything for idols other than themselves, so the campaign named “Respond to Jackson Yee’s 14 doting days” kicked off. Firstly, on youth preferred media platforms, like Douyin and Weibo, Jackson popped out from the angle of boyfriend everyday in 14 days. People received daily greetings, health clocking reminders, chances of winning Jackson peripheral products and YouyiC x Jackson customized coupons. The campaign appealed numerous fans to participate, breaking the record of topic views and interaction. Online sales boosted in an explosion, accomplished the task ahead of schedule. Above all, the campaign developed a healthy habit of drinking YouyiC constantly for young people.
