SUMMARY
On the Christmas Eve in 2018, KFC China created a brand-new social e-commerce model on WeChat platform: a virtual KFC store that everyone can own – KFC pocket store! Consumers can open an interactive experience of running virtual KFC restaurant by simply open the WeChat mini program. Owners can DIY their stores, sell goods, add candies to their friends', which unlock offers, store elements, and compete with friends for popularity and ranking. As a store manager, you can get rewards and coupon benefits.
KFC pocket store opens for 24/7 has become a long-term marketing and e-commerce channel for KFC China since its launch. Create a sustainable digital platform, needs launch celebrities’ stores, virtual kitchen experience to make new KFC products and unlock shelves, create theme store marketing activities based on new products or festivals. Keep updating social thinking into social experience, therefore get praise from consumers.
