CLIENT
Molson Coors
Tracey Bien, Associate Marketing Manager
Sherry Courtney, Senior Director, Large Format
Wayne Vonder Heide, Senior Marketing Manager, Large Format
Joe Lawler, Customer Marketing Manager
AGENCY
Julie Glick, VP Account Director
Alma Klein, VP Creative Director
Kyle Reading, Associate Creative Director
Steven Jaynes, Senior Copywriter
Samantha Thiessen, Senior Art Director
Andrew Rice, Senior Account Executive
SUMMARY
We created Pints and Plates, a total store activation built around pairing MillerCoors beers with one of millennials’ favorite (and easy to make) foods – artisan pizza.
MillerCoors created a beer portfolio solution by working with their master cicerones (world-certified tasting experts) to pair the perfect beer with one of four of Walmart’s premium take-and-bake pizzas. This program took the simplicity of pizza night and elevated it, making it relevant to the millennial “Facile Foodie.”