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OREO Cookies
Albertsons Companies Naughty or Nice OREO Cookie Balls

RAN IN: United States

CLIENT
Mondelēz International

Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships
Anne Martin, Customer Marketing Director
Michelle Squillante, Operations Specialist

AGENCY
Geometry *Lead Agency

Yoona Lim, Art Director
Curt Munk, Chief Strategy Officer
Kayla Ovington, Account Supervisor
Amy Stockwell, Account Director
Meredith Armstrong, Account Supervisor
Chad Ingram, Group Creative Director
Jowita Kostek, Associate Creative Director
Matt Stuyck, Creative Director
Daina Kiela, Copywriter


SUMMARY

With all the holiday pressure, our Albertsons Companies' mom was yearning to rebel against the idyllic expectation of her during the holidays because imperfection can be just as worthy a celebration as perfection. That’s why we developed Albertsons-exclusive recipes: Naughty 2-ingredient “Lumps of Coal OREO Cookie Balls” along with Nice “Santa Hat and Snowman OREO Cookie Balls”. As a result, cookie category and OREO sales each saw impressive growth. No bad moms here.

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: ECOMMERCE,INTERACTIVE/ONLINE,MOBILE/TABLET,RETAIL EXPERIENCE,SALES PROMOTION

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English