Mondelēz International

Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships
Ashleigh Zysko, Customer Marketing Director

Geometry *Lead Agency

Daina Kiela, Copywriter
Curt Munk, Chief Strategy Officer
Kayla Ovington, Account Supervisor
Nathan Shorr, Account Executive
Amy Stockwell, Account Director
Meredith Armstrong, Account Supervisor
Chad Ingram, Group Creative Director
Jowita Kostek, Associate Creative Director
Matt Stuyck, Creative Director
Lindsay Weinberg, Art Director

Meijer shoppers are proud of their Michigan and Midwestern roots. Shoppers weren't looking to big national brands for connection with their community as they assume pre-packaged foods, including TRISCUIT Crackers, use ingredients from far away places. In reality, TRISCUIT sources its primary ingredient, wheat, from family farms in Michigan. Who’d care most about that? Our Meijer shoppers. TRISCUIT highlighted its local roots with shoppers in-store, online and at local events, delivering impressive double-digit category and TRISCUIT Brand sales growth. Now, Meijer shoppers know that TRISCUIT wouldn’t be TRISCUIT without Michigan.