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Windex
Our Small Step to Help Seas Sparkle

RAN IN: United States

CLIENT
SC Johnson

Chris Barnsdale, Executive Director of Omnichannel Commerce
Guillaume Fongond, Marketing Director, Home Cleaning
Julie Perkins, Associate Brand Manager, Home Cleaning
Lianna Carafa, Director of Customer Marketing, Home Cleaning
Tom Hart, Customer Marketing Manager, Home Cleaning
Alyssa Powell, Shopper Marketing Director, Food Retailers
Kristal Walton, Shopper Marketing Director, Walmart
Karsin Bailey, Shopper Marketing Director, Target
Monique Mordica, National Promotions Manager, Home Cleaning
Andy Frailing, Director of Omnichannel Marketing

AGENCY
TracyLocke *Lead Agency

Mike Lovegrove, CCO
Carol Pernikar, Executive Planning Director
Sabrina Diez, Executive Creative Director
Susan Kissinger, Group Creative Director
Casey Diehl, Creative Director
Kelly Kurkjian, Creative Director
Laura Wilkens, Senior Art Director
Erin Heraty, Senior Copywriter
Megan Hague, Region Director, North America
Leslie Scott, Account Supervisor


Ogilvy


SUMMARY

Despite a declining category and a sea of low-cost imitators, Windex® was able to move beyond product functionality to establish a compelling competitive advantage by showcasing its commitment to environmental sustainability. Leveraging a high-profile launch and sustained communication strategy, Windex was able to not only grow sales, but also sustain that momentum and reengage with shoppers.

CASE STUDY

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CASE VIDEO


Hero Medium: PACKAGING

Medium Featured On Video: BRANDED CONTENT,DISTRIBUTION CHANGES,ECOMMERCE,EVENTS,INTERACTIVE/ONLINE,Developed Retailer Site Content (Interactive/Online),MOBILE/TABLET,PACKAGING,PRINT,RETAIL EXPERIENCE,SAMPLING,SOCIAL MEDIA

Audience: Home Cleaning Product Consumers

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English