Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5

Kraft Heinz, General Mills and PepsiCo
Publix’s “Recipe for Happiness”

RAN IN: United States

CLIENT
The Kraft Heinz Company

Judy Anderson, Shopper Marketing Lead


PepsiCo

Michelle Bellah, Director

AGENCY
HMT Associates, Inc. *Lead Agency

Jeannette Murphy, Account Director


Snipp Interactive


General Mills

Jenna Hernandez, Integrated Shopper Marketing Planner


SUMMARY

The Publix “Recipe for Happiness” campaign was an integrated multi-manufacturer shopper marketing program designed to help reverse Publix’s market share loss by driving sales, awareness and engagement with busy millennial moms during key selling timeframes. This year-long activation empowered stressed millennial moms with simple recipe solutions and seasonally-relevant lifestyle content that minimized the time spent preparing food and maximized the connections they crave with family and friends. Campaign was supported with a robust omnichannel activation that was designed to reach the millennial target at multiple touchpoints throughout the purchase journey.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: In-store

Medium Featured On Video: BRANDED CONTENT,DIRECT,INTERACTIVE/ONLINE,MOBILE/TABLET,PRICING,PRINT,RETAIL EXPERIENCE,SOCIAL MEDIA,In-store POS

Audience: Mothers

Objectives: Market share - increase

Type: Business to Consumer

Language: English