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Pizza Hut
Hut Rewards® Game Plan

RAN IN: United States

CLIENT
Pizza Hut

AGENCY
TracyLocke *Lead Agency


SUMMARY

2017 was a rough season for the National Football League. When politics and turmoil made its way onto the field, the NFL’s main pizza sponsor left the team. That’s when Pizza Hut picked up the fumbled sponsorship and took things in the right direction. The play? Focus on the three things that matter to die-hard NFL fans most: their team, football, and pizza.

CASE STUDY

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CASE VIDEO


Hero Medium: SPONSORSHIP

Medium Featured On Video: BRANDED CONTENT,DIRECT,ECOMMERCE,INTERACTIVE/ONLINE,Developed Retailer Site Content (Interactive/Online),PACKAGING,PRINT,SOCIAL MEDIA,SPONSORSHIP

Audience: NFL Fans

Objectives: Increase brand loyalty

Type: Business to Consumer

Language: English