Diageo North America

Jeff Verses, Director Strategic Marketing
Stacie Narowski, Shopper Marketing Manager

Arc Worldwide *Lead Agency

Elizabeth Harris, Chief Strategy Officer
Soche Picard, Chief Executive Officer
Chris Cancilla, Chief Creative Officer,
Olivia Lowry, Junior Art Director
Anna Rudy, Creative Director
Katie Pribylshay, Associate Creative Director
Beth DeBona, Strategy Director
Jenny Schee, Project Manager
Jessica Hanna, VP Account Director
Jodi Katz, Senior Producer
Kelsey Eliason, Senior Copywriter
Sam Matteson, Account Supervisor
Jessie Cadle, Associate Creative Director

Summer is entertaining season. While beer always makes the guest list, spirits struggle to get invited to the party. Why? Beer is easy to serve, whereas spirits are perceived as too complex for summer’s laid-back vibe. So, we brought the casual to cocktails with simple recipes, made to be party-sized, and helped hosts throw a better summer bash that was more impressive to guests and more self-fulfilling for hosts. Spirits went from the B-list to the VIP list: surpassing business goals, increasing seasonal relevance, and successfully driving trade-up from beer.