AGENCY
Zach Kula, VP, Strategy Director
Kamilah Collins, Junior Planner
Danilo Boer, Executive Creative Director
Marcos Kotlhar, Executive Creative Director
Sho Matsuzaki, Associate Creative Director
Woo-Jae Yoon, Art Director
Kim Blasnik, Senior Designer, Art Director
Janelle Van Wonderen, SVP, Senior Director
Joshua Steinman, EVP, Senior Director
Raymond Dorcely Jr., DirectorNoreen Masih, Project Management Director
Matthew Nein, Account Executive
Heather Weissman, Senior Business Affairs Manager
Lucy Bennett, Influencer Lead
Jay Giraldo, Designer
Michael Woodall, Producer
Andrew Osborne, Head of Content Operations
Allie Kolb, Post Lead
AJ Rowe, BBDO Studios Lead
ilovedust ilovedust, Graphic Design
Alex Lubars, Editor
Brad Go, Editor
Corey Bauman, Sound Mix
PHD
Marla Theodore, Client Digital Lead
Caren Axelrod, Director, Digital & Social
Edelman
Taylor Heath, Account Supervisor
Sal Pillay, VP, Brand Practice
Christopher Potter, VP
SUMMARY
As a brand facing significant disruption in their category, this campaign sought to re-establish Foot Locker as the authority in Nike Air Max, bringing sales back from other retail, direct channels, and secondary marketplaces. Tapping native behaviors of the sneakerhead subculture, we created an ever-evolving cultural hub on Google Slides, hosting events like livestreamed art sessions, Air Max Trivia, hidden prizes and more. The experience resulted in significant revenue growth vs 2019 despite projections of significant declines across the Nike Air Max category at Foot Locker.
