Molson Coors

Nigel Jones, Senior Marketing Director
Jeff Shulman, Marketing Manager
Lucy Bloxam, Assoc.Marketing Manager

Arc Chicago *Lead Agency

Alma Klein, VP Creative Director
Courtney Nowak, Associate Creative Director
Katie Brady, Account Supervisor
Justin Lawson, Senior Copywriter
Russell Mank, Art Director
Andrew Malloy, VP Strategy
Jason Osbolt, Senior Producer
Christina Hormuth, VP Account Director
Kyle Cleary, SVP Account Director
Matt Weiner, SVP Creative Director

adam&eve, inc

ICF Next

PrizeLogic

SPARK FOUNDRY Chicago

With millennials increasingly choosing canned beer for summer, Miller High Life needed to reimagine how their can package could play a role in their drinking occasions to stem volume declines. Millennials believe High Life’s champagne-style bottle makes it worthy of drinking, so we created Summer With The Champagne of Beers, an omni-channel program built around a limited edition packaging design that transformed every can of High Life into a champagne-like experience. The program drove a year-over-year increase in volume for Miller High Life’s cans, outpacing the economy beer segment.