Henkel Corporation

Shannon Walsh, Senior Brand Manager
Nukte Cider, Brand Director
Luisa Taddeo, Associate Brand Manager
Alexandra Kirsch, Manager, Social Media
Mark Edmonson, Head of Ecommerce and Digital Transformation
Jinna Bank-Ivers, Sales Director, Target
Eric Berger, Director, Customer Development - Albertsons
Brian Stormes, Field Vice President, Walmart
Brian Ricca, Director, Customer Development - Kroger Team
Eduardo Cabase, Sales Strategy
Lee Owen, Director, Customer Development - Walmart

The Mars Agency *Lead Agency

Erin Gordon, VP, Creative Director
Lauren Drennen, VP, Client Leadership
Amanda Murray, Director, Client Leadership
Megan Michalski, Manager, Client Leadership
Courtney Wilcox, Creative Director
Megan Dougherty, Associate Creative Director
Lisa Golloher, VP, Strategic Planning
Julia Miller, VP, Media Strategy and Innovation

UM Worldwide

Amie Owen, SVP, Head of Shopper
Hunter Groveman, Senior Associate, Shopper

August United

Renee Johnson, Manager, Influencer Marketing

The campaign launched nationally and across key retailers with goals of growing sales and share. We achieved this by encouraging shoppers to “put life before laundry” and reinforcing that her laundry process is ‘all good. Online and in-store activations inspired families to get messy and drove ‘all brand awareness converting shoppers to buyers.