Ferrara Candy Company

Lauren Ruis, Senior Consumer Experience Manager
Emily Focht, Associate Brand Manager
Lena Lewis, VP, Consumer Experience
Dave Foldes, Sr. Brand Manager, Trolli

VMLY&R *Lead Agency

Grady Covington, Account Director, VP
Catherine Hartness, Account Supervisor
Jeff Gabuzda, Associate Director, Strategy
Ryan Casey, Associate Creative Director
Emily Cowell, Senior Art Director
Laura Johnston, Managing Director, ECD
Jon Goynshor, VP, Partnerships
Oswaldo Sa, Regional Creative Director
Lucas Pimenta, Regional Motion Graphics Designer

Active Theory

Andy Thelander, Creative Director
Michael Anthony, Interactive Director
Kiran Seth, Senior Producer
Rafael Dante, Senior Visual Artist
Alex Bergen, Senior Front End Developer
Grant Yi, Front End Developer

Snacking on sour candy and playing video games go hand in hand. So, Trolli set out to capture the attention of gamers. But, we knew we’d have to be authentic to truly win the trust of a savvy market. So we developed The Deliciously Dark Escape—a dark-web-themed video game that leaned into Trolli’s uniquely offbeat brand of humor. Gamers took the bait and spent almost 9 minutes engaging with our brand. Plus, we saw an over 18% lift in sales during our promotion.