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Pringles
Pringles and Pours

RAN IN: United States

CLIENT
The Kellogg Company

Suzy James, Sr. National Account Executive
Gareth Maguire, Sr. Director, Brand Marketing
Matt Hoefer, Manager, Brand Marketing
Aaron Elleman, Sr. Director Shopper Marketing
Kevin Hoppe, Sr. Shopper Marketing Manager

AGENCY
Haygarth US *Lead Agency

Phil Camarota, Chief Creative Officer
Sabrina Diez, Executive Creative Director
Nick Vitellaro, VP, Client Service Director
Molly Scanlon, Group Creative Director
Tamara Bohorquez, Group Strategy Director
Erin Collins, Associate Creative Director
Lisa Lally, Account Director
Ben Kalajainen, Copywriter
Lana Burge, Sr. Strategic Planner
Josh Simpson, Account Supervisor
Bridgit Espinoza, Director of Creative Services
Cindy Chin, Studio Supervisor


SUMMARY

When we noticed that Meijer was experiencing lower Pringles’ sales vs. other retailers, we knew we needed to increase Pringles’ sales by solving their shoppers’ unique needs. We found that Meijer shoppers were making quick trips to Meijer and grabbing local craft beer to enjoy with friends. So, we partnered with Founder’s Brewing Co. and positioned Pringles as the perfect accompaniment to their favorite beer. The program doubled Pringles sales objectives by +49.8%, increased the Meijer Salty Snacks category +17.2%, brought in +8% new shoppers and grew baskets +7.1%.

CASE VIDEO


Language: English