CLIENT
Procter & Gamble
Julia Mills, Brand Manager
AGENCY
Sarah White, Associate Director of Account
Emma Curry, Project Leader
Casey Tauber, Creative Director
Brandon Viveiros, Sr. Shopper Strategist
Cole Pregner, Account Executive
Kim Phillips, Sr. Shopper Strategist
Bayleigh Reeves, Account Executive
Katie Hollowell, Sr. Account Director
Lela Davidson, VP, Account Leadership & Client Partnership
SUMMARY
Nearly 1 in 5 girls have missed school and extracurricular activities because they lack access to period products. This lack of access has a huge impact on their overall confidence. Partnering with Walmart, Always set out to raise awareness of period poverty—and help end it—with the latest Like A Girl program. The brand and retailer teamed up to #EndPeriodPoverty, with taboo-tackling education and donation-driving shopper engagement that drove sales lift and a donation of 1.2 million pads to keep girls involved in confidence-boosting after-school activities.
