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Hallmark, Inc.
Hallmark Shoebox Launch at Walmart

RAN IN: United States

CLIENT
Hallmark Cards, Inc.

Joe Hofeditz, Customer Marketing Director
Ashley Chavez, Shopper Marketing Director
Jordin Fishwick, Creative Director
Jen Black, Shopper Marketing
Tracy Humphreys, Marketing Director
Hannah Steinkamp, Associate Marketing Manager
Stacey Bishop, Walmart Sales & Customer Strategy Director

AGENCY
The Mars Agency *Lead Agency

Kandi Arrington, SVP, Client Leadership
Jennifer Chau, Director of Strategic Planning
Seth Barnhill, Creative Director
Lindsay Kozachik, Senior Manager, Media Activation
Jessica Mack, Director, Media Activation
Gabrielle Rosenmann, Manager, Media Activation
Ashley O'Neal, Director, Client Leadership
Shelby Free, Manager, Customer Development
Katy Jordin, Media Strategy


FleishmanHillard *Lead Agency


SUMMARY

Media delivered over 350MM impressions exceeding benchmarks in programmatic display, sponsored social, and rich media. In programmatic, we over delivered impressions by 1.8 million. Our sponsored social exceeded benchmarks for both click through rate and brand recall lift. An additional 280MM impressions were earned through traditional media placements with Kellie Pickler and our Walmart.com sales increased 3X.

CASE VIDEO


Language: English