AGENCY
Chris Cotter, Strategy Director
Nikki Siegel, Associate Director Strategy
Daniel Carlsson, SVP Group Creative Director
Tony Jones, SVP Group Creative Director
Rob Seale, Associate Design Director
Tina Braun, SVP Group Account Director
Rohanie Singh, Account Director Sal Covarrubias, Content Strategist
Faisal Akhtar, Analyst, Performance Analytics
Eileen Brady, VP Production Director
Jen Pelosi, Senior Producer
Arnaldo Serrano, Project Manager
SUMMARY
Already threatened by unprecedented package volumes, a pandemic-braving workforce, and financial insolvency, the majority of Americans said they’d blame USPS if the biggest election in history didn’t go smoothly. A partisan firestorm of empty claims about if voting by mail worked had overwhelmed Americans who didn’t even know how it worked. So, we sent 9 simple words to educate every voter in America. Ultimately, we renewed America’s faith, as confidence in USPS’s ability to facilitate democracy grew more than any other aspect of its business.
