Tyson Foods, Inc.

Tamara Elliott, Sr. Manager Shopper Marketing
Cheyanne Woods, Sr. Manager Shopper Marketing
Bret Thurston, Sr. Manager Shopper Marketing
Greg Buck, Sr. Manager Shopper Marketing

IN Connected Marketing *Lead Agency

Matt Vordtriede, Creative Director
Danny Dauphin, Associate Creative Director
Bryan Forbes, VP, Strategic Planning
Samantha Olis, Account Director
Dustin Tabor, Account Supervisor
Leah Kursave, Senior Account Director
Tamara Horn, Senior Account Director
Brad Daca, VP Client Service
Steven Conway, Strategy Director
Jeremy Gumkowski, Strategic Planner
Jules Chappell, Senior Art Director

Upshot Agency

Jaime Martin, Media Director
Jay Solway, Media Associate

While Halloween is dominated by sales of snacks and candy, October is also when Tyson products experience a lull between the heights of the back-to-school and holiday periods. Inspired by Halloween’s culture of imagination, our program had shoppers turning Tyson products into delicious, yet easy, expressions of creativity, while delivering custom solutions for our major retailer partners. Our program drove shoppers to the frozen and refrigerated protein categories and had them buying, using, and loving our Tyson products during a time of year overshadowed by higher profile categories.