Whirlpool Corporation

Christina Hoskins, Senior Director, Brand Marketing
Nelly Martinez, Senior Brand Manager
Cory Fortunado, Senior Brand Manager of Shopper Marketing
Andrea Smith, Senior Brand Manager
Carol Wolowic, Senior Manager, Media Strategy
Bre Rieth, Brand Manager
Sean Kugler, Manager, Performance Media
Kaitlyn Setter, Associate Brand Manager

Digitas *Lead Agency

Elizabeth Coulter, Vice President Account Director
Caitlin Finn, Vice President, Connections Strategy
Sara Daul, Account Manager
Mira Boneva, Associate Director, Creative Strategy
Ali Klein, Associate Director, Media
Brad LaMendola, Vice President Group Director, Media
Riley McElwain, Associate Director, Data and Analysis
Morgan Carroll, Executive Vice President, Managing Director Chicago & Chief Creative Chair, Chicago
Atit Shah, Executive Vice President, Chief Creative Officer, North America
Chris Loeffler, Executive Vice President Global Client Lead
Laura Keeler, Senior Vice President, Creative
Jenny Hall, Senior Vice President, Creative Strategy
Jonathan Lopes, Senior Vice President, Data and Analysis
Holly Ronzi, Senior Vice President, Project Management
Chris Jansma, Vice President Group Director, Creative
Pietro Bartoli, Vice President Director, Programmatic
Chris Gedris, Associate Director, Creative
Nathan Dill, Associate Director, Digital Studio
Ashley Wermager, Associate Director, Project Management
Dan Hanson, Analyst, Data and Analysis
Blair Girkin, Manager, Search Marketing
Alice Kate Willett, Associate, Project Management

SPARK FOUNDRY Chicago

Catherine Pechiney, Director, Media Planning
Jaclyn Sinclair, Senior Vice President, Account Management

Shopping for an appliance is stressful and complex and is made even more confusing by retailer promotions. Appliance shoppers are pushed to buy a new appliance based on a need, not pulled in by retailer weekend deals. Whirlpool reimagined the shopper journey by putting shoppers first and tailoring the experience to shoppers’ personalized needs, helping them get the right appliance faster and with greater confidence.