Johnson & Johnson

Sebastian Garcia-Vineyard, Director, Suncare
Aliya Ali, Director, Shopper
Kelly Costello, Amazon Customer Strategy Manager
Lizzie Imboden, Brand Manager
Marielle Young Goldberg, Senior Associate, eCommerce Media Planning & Search

Reprise Digital *Lead Agency

Aimee Mastromonaco, VP, Group Director
Sam DiCarlo, Associate Director
Keri Zuckerman, SVP, Performance
Claire CasaSanta, Sr. Specialist
Briana Sebring, Specialist
Nicole Oliveira, Director
Aiza Tariq, Sr. Specialist

J3 (via Universal McCann) *Lead Agency

Christine Potter, SVP, Franchise Leadership
Bailey Smith, Partner, Integrated Planning
Zach Frantz, Partner, Franchise Leadership

Velocity OMC

Lisa Nanus, VP, Senior Business Director
Anita Richmond, Assistant Account Executive
Jess Rudolf, Account Supervisor
Destiny Tudor, Senior Art Director
Lynn Mercado, Executive Creative Director
Rylee Maron, Senior Copywriter
Christina Andrushkiw, VP, Head of Operations

The sunscreen season looked a lot different in 2020. As southern and western states were warming up in April, lockdown orders went into effect. The need for sunscreen was waning, and, in-store shopping was not an option. For Neutrogena, this was a crisis, as this category relied on early success. We leveraged search and eCommerce insights to find new ways to engage users that had switched to online consideration & shopping. As a result, digital ROIs across search, eCommerce & social improved over 75%, and, Amazon delivered 72% sales growth.