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Sally Hansen Miracle Gel
Sally Hansen & Snapchat Nail Augmented Reality Partnership

RAN IN: United States

CLIENT
Coty

Samantha Goldring, Senior Marketing Director, Sally Hansen
Natalie Turrell, US Marketing Director, Sally Hansen
Yana Grinyuk, Media & Digital Manager
Natasha Zacarias, Assistant Brand Manager, Sally Hansen
Stephanie Cipriano, Performance Media

AGENCY
Zenith *Lead Agency

John Elliot, VP, Commerce
Michael Assenza, VP, Content
Meg Roy, Media Supervisor
Vanessa Sherman, VP, Strategy
Sarah Cooperman, AD
Ashley Delisle, AD
Elizabeth Thrash, AD
Yulia Zaurov, Director
Julie Gordon, Campaign Manager


Snapchat

Michelle Neiderman, Senior Account Manager
Becca Koenig, Senior Account Executive
Victoria Kao, Creative Strategist
Becca Koenig, Senior Account Executive


SUMMARY

Sally Hansen Miracle Gel created the first-ever nail augmented reality experience on Snapchat that drove ulta.com sales to a triple digital sales increase YoY, and gave users a digital try opportunity when they couldn’t go to their favorite salon.

CASE VIDEO


Language: English