CLIENT
Reckitt Benckiser
Grant Marcus, Senior OmniChannel Key Account Manager, Walmart
Erinn Wertz, National Sales Director, Walmart
Jordan Fischer, Senior Key Account Manager, Walmart
Heather Adams, Shopper Insights ManagerRenee Thomas, Sales Operations Project Manager
Ryan Truesdale, Team Leader, Sales
Kizito Owusu Sarfo, Brand Manager
Nazli Attaran, Brand Manager
Gary Rizzo, Marketing Director
Benjamin Wallace, Project Manager
Kim Wanninger, Production Planner
Sanika Rathod, Senior Brand Manager
Matthew Lochery, National Sales Director
AGENCY
Kristina Kovar, Managing Director
Kristine Martinek, Director, Client Partnerships & Growth
Kelsi Duarte, Strategist
Kyle Michas, Strategy Director
Joshua Wong, Art Director
Lexi Wood, Senior Product Designer
Always On Digital
Kym Insana, Founder & President
ViacomCBS
ShopKick
Bobby Hoffmann, Sr. Account Director, Partnerships
SUMMARY
At Walmart, we saw an opportunity to improve the formula experience and help moms navigate through her little one’s feeding issues. As the #1 formula brand recommended by pediatricians, we knew we could provide mom with the reassurance she needed to confidently choose the right formula for her baby.
We created a destination that not only empowered her with information, but also guided her on her formula journey.
We surpassed business goals and demonstrated to Walmart we understand the needs of busy families.