Shoe Carnival

Deb Hannah, VP, Marketing
William Andrews, Director of Integrated Marketing
Mark Worden, President and Chief Customer Officer
Todd Beurman, Sr Director, Creative and Store Experience
Michael Nuss, Director, CRM & Analytics
Brook Moffat, Sr Marketing Manager
Kristin King, Assoc. Mktg Manager, Search & Programmatic
Austin Turner, Assoc. Mktg Manager, Social Media & Affiliate

McCann Detroit *Lead Agency

Melissa Schoenke, Executive Director
Tim Galvin, SVP, Group Account Director
Brad Emmett, Co-Chief Creative Officer
Rob Legato, VP, Group Creative Director
Margot Landau, Director, Brand Planning
Katie Schrack, Associate Media Director
James Ward, President
Anne Feighan, Chief Strategy Officer
Charlie LeCrone, SVP, Marketing Performance
Matt Braun, Manager, Campaign Insights
Drew Olman, Senior Media Planner
Brad Jendza, Assoc. Creative Director
Jenna Dempsey, Assoc. Creative Director
Lorraine Pascua, Account Supervisor

Fitzco

Claire Russell, Head of Media
Brandi Watkins, Director, Digital Platforms
Danny Pinedo, Specialist, Digital Platforms
Savannah Bishop, Associate, Digital Platforms
Jocelyn Schuster, Specialist, Digital Platforms

Framestore

Back-to-school is the critical selling season for Shoe Carnival. In 2019, 94% of all back to school footwear sales were transacted in the store. COVID-19 fears and uncertainty drove a significant and requisite shift to e-commerce. We restored the fun and excitement of back to school shopping and engaged our working-class moms online in the right moment and context to drive engagement. The result: eComm sales grew 150% and increased from 6% to 13% of the overall business in 2020 to deliver our 18th consecutive year of seasonal sales growth.