CLIENT
United Parcel Service of America, Inc (UPS)
Heather Bizzell (Director of Communications, Europe Region, UPS)Susan Fletcher (Vice President International Communications, UPS)Mark Noble (Manager External Communications, UPS)Natacha Montenegro (Supervisor Brand/Advertising/Social, UPS)
AGENCY
Mike Kerry (Head of Project Management, Ogilvy & Mather)Susan Westre (Executive Creative Director, Ogilvy & Mather)Rachel Armstrong-Jones (European Operations Director, Ogilvy & Mather)Donald Pirie (Planning Director, Ogilvy & Mather)Neil Hawke (Business Director, Ogilvy & Mather)Gareth Richards (Managing Director Europe Regional Team, Ogilvy & Mather)
Maxus
Katy Halewood (Head of Maxus for Business, Maxus Communications LLC)
SUMMARY
United Parcel Service (UPS) is the worldês largest package delivery company serving over 220 countries and territories worldwide. To meet customersê evolving needs UPS had significantly expanded its capabilities to include more than package delivery, with sophisticated logistics and distribution capabilities enabling companies to expand their businesses into new global markets.
UPS was founded in the USA in 1907. In 1976 it started operations in Germany, its first market outside North America, and entered the British market in 1989.
The European logistics market has matured and is highly competitive. UPS faces global integrators such as FedEx and DHL, regional operators including Hermes and DPD and local competition like Deutsche Post and Royal Mail/Parcelforce.
UPS has industry leading service standards but competitors have been improving their own service levels so we needed to find ways to differentiate UPS beyond service, giving decision makers a reason to put UPS in their consideration list.
The sales cycle for logistics companies can also be long and complex so we needed to continually engage customers and prospects to keep them warm through their journeys to sign up to UPS.
