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Hyundai Tuscon
Hyundai Tucson - Change is Good!

RAN IN: Netherlands; United Kingdom

CLIENT
Hyundai Motor Europe

Thomas Krull (Hyundai Motor Europe GmbH)
Jochen Sengpiehl (Hyundai Motor Europe GmbH)

AGENCY
INNOCEAN Worldwide Europe GmbH *Lead Agency

Nicolas Kayser (Insight & Research Director Innocean Worldwide Europe GmbH)
Argirios Salagiotis (Senior Insight & Research Manager Innocean Worldwide Europe GmbH)
Andreas Cordt (Client Services Director Innocean Worldwide Europe GmbH)
Sven KŸbler (Senior Account Director Innocean Worldwide Europe GmbH)
Maria Vittoria Montanari (Senior Media Manager Innocean Worldwide Europe GmbH)


Havas Media

Wolfgang Ruch (HAVAS Media)


Razorfish GmbH

Matthias Lauten (Razorfish GmbH)


SUMMARY

The new Tucson had undergone a major change, conveying more than ever Hyundai‚s commitment to evolve. For its launch, the communication had to put it in perspective as brand ambassador with an emotionally positive and powerful message. –Change is good” derived from the insight that change is inevitable for progress. It targeted curious minds that approach this truth like Hyundai: self-confident, determined and bold. Over the course of three communication phases, the sales (+30%) and brand objectives were overwhelmingly exceeded, making the new Tucson a game changer for Hyundai.

CASE STUDY

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CASE VIDEO


Classification: Multinational

Language: English