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Mercedes-Benz
Mercedes-Benz SUV Campaign

RAN IN: Belgium; France; Germany; Ireland; Italy; Luxembourg; Netherlands; Portugal; Spain; UK

CLIENT
Daimler AG

Tim Davis (Small Luxury Hotels of the World)

AGENCY
Jung von Matt *Lead Agency

Tim Kuphaldt (Jung von Matt/Alster GmbH)
Thim Wagner (Creative Concept Jung von Matt/Alster GmbH)
Jonas Keller (Creative Concept Jung von Matt/Alster GmbH)
David Leinweber (Creative Concept Jung von Matt/Alster GmbH)
Carsten Jamrow (Creative Concept Jung von Matt/Alster GmbH)
Stephan Zimmermann (Creative Concept Jung von Matt/Alster GmbH)
Markus Oelsner (Strategic Planning Jung von Matt/Alster GmbH)
Franziska Duerl (Strategic Planning Jung von Matt/Alster GmbH)
Anja Sander (Strategic Planning Jung von Matt/Alster GmbH)
Andreas Ernst (Account Management Jung von Matt/Alster GmbH)
Julia Brinker (Account Management Jung von Matt/Alster GmbH)
Maria Groh (Account Management Jung von Matt/Alster GmbH)
Julian Pankratz (Account Management Jung von Matt/Alster GmbH)
Michael Gegner (Account Management Jung von Matt/Alster GmbH)
Tim Kuphaldt (Account Management Jung von Matt/Alster GmbH)
Desiree Schelinski (Account Management Jung von Matt/Alster GmbH)
David Leinweber (Copy Jung von Matt/Alster GmbH)
Lars GrŸbler (Copy Jung von Matt/Alster GmbH)
Lars Wippermann (Copy Jung von Matt/Alster GmbH)
Justin-Salice-Stephan (Copy Jung von Matt/Alster GmbH)
Erik Hšhn (Copy Jung von Matt/Alster GmbH)
Maximilian Hoch (Copy Jung von Matt/Alster GmbH)
Andreas Wagner (Art Jung von Matt/Alster GmbH)
Alexa Petruch (Art Jung von Matt/Alster GmbH)
Stephanie Lenz (Art Jung von Matt/Alster GmbH)


FUEL@Publicis Media

Uwe Roschmann (Media FUEL@Publicis Media)
Judith Zaremba (Media FUEL@Publicis Media)


SUMMARY

In 2015 Mercedes-Benz has introduced three new SUV models within only three-month time. Leaving the former path of individual campaigning we focused on bundling all models under one overarching Mercedes-Benz SUV story. Claiming –the best of every terrain– the campaign positioned each SUV due to its strength and differentiating target group. The campaign exceeded all expectations turning Mercedes-Benz into the fastest-growing brand in the segment meanwhile increasing brand and product image. Utilizing combined synergies, our new path of communications turned into a highly efficient approach.

CASE VIDEO


Classification: Multinational

Language: English