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Bolia.com
Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

RAN IN: Denmark; Germany; Netherlands; Norway; Sweden

CLIENT
Bolia.com

AGENCY
UncleGrey *Lead Agency


SUMMARY

Bolia.com sells modern furniture by seamlessly integrating physical retail stores with e-commerce.
 
As the financial crisis roared into the Nordics, furniture sales dropped dramatically.
 
Consequently, Bolia.com developed a bold new strategy: stop thinking and acting like a furniture brand and start behaving like a fashion brand.
 
By disrupting the traditionally conservative furniture category, Bolia.com managed to leverage the recession to gain market share and accelerate business growth.

Profits went from -€3.5m in 2010 to +€7.4m in 2017.The campaign has provided a ROI of 7.3. 

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: Brand Website/Microsite

Audience: 30-45, men and women (skewered towards women)

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English