CLIENT
Kia Motors Europe
Christiane Frisch, Senior Manager Digital Marketing
Valentina Orena , General Manager Communications
Caroline Kuhlhoff, General Manager Brand & Strategic Marketing Planning
Artur Martins, Vice President Marketing & Product Planning
Oliver Ellger, Campaigns Manager
Matt Kidd, Media Strategy Manager
Martyna Jurczyk, Senior Manager Communications
AGENCY
INNOCEAN Worldwide Europe *Lead Agency
Andreas Cordt, Client Service Director
Dave Beverley , Creative Director
Oliver Novak, Business Director
Peter Greiner, Senior Account Director
Michael Endres, Producer
Sophia Goerner, European Strategy Director
Sandra von Schick, Senior Strategist
Rohan Vitus Fernandes, Junior Copywriter
Herren der Schöpfung
Daniel Kaiser, CCO / Creative Direction
Alexander Ludwig, CCO / Creative Direction
SUMMARY
Within a digitally driven campaign, Kia used the launch of the new Stinger to shift negative perceptions about the brand in turning Stinger into a brand shaper for Kia, targeting progressive modern mainstream car enthusiasts who value experiences over status. All assets focused on the story: One wish list, one car, one guy with a mission to take people on an epic road trip to deliver against the campaign claim “Long Live Driving.” The campaign propelled the entire Kia brand forward: significantly improving awareness, favourability and perceptions of the brand.
