CLIENT
Hyundai Motor Europe
Andreas-Christoph Hofmann, Vice President Marketing & Product
Philippe Jourdain, Brand Strategy Manager
Dora Szent-Ivanyi, Overall Strategy Manager
AGENCY
INNOCEAN Worldwide Europe *Lead Agency
Sven Kuebler, Senior Account Director
Lin Fang, Account Manager
Gabriel Mattar, European Chief Creative Officer
Min Kyung Park, Account Manager
Ricardo Wolff, Executive Creative Officer
Marlon von Franquemont, Senior Art Director
Anna Nowak-Otto, Senior Strategy Manager
Sophia Goerner, European Planning Director
Mark Fosbueary, European Creative Services Director
Andreas Cordt, European Chief Operating Officer
Reinier Gorissen, Senior Copywriter
Morten Frantz, Senior Creative Producer
Andrea Razeto, Business Director
Tempomedia Filmproduktion GmbH
Charles Guard, Director
Thomas Guard, Director
Stephan Brockmann, Producer
MOKOH Music
Frederic Schlosser Photography
Frederic Schlosser, Photographer
SUMMARY
Tucson campaign focused on pushing both the sales of the flagship model and emotionalising the brand. Creating a parallel between our target audience beliefs and brand philosophy, we delivered a story based on a simple truth: hard work works. Intentionally connecting the story with the right music, we managed not only to achieve 34% above the sales targets, but went viral with ‘Hyundai Song’, becoming #5 most Shazamed ad in the UK and driving traffic to our spot. We achieved the involvement and motivation above the TNS automotive average.
