You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

2019 FINALIST SUSTAINED SUCCESS (FORMER LONG-TERM EFFECTIVENESS) EUROPE

Tourism Destination Brand
Canary Islands “Islands of Interest"

RAN IN:

CLIENT

BBDO ESPAÑA / DEC BBDO

FRANCISCO PÉREZ-SALMERÓN, CEO & CO-FOUNDER
CÉSAR TORRAS, STRATEGIC PLANNING MANAGER & CLIENT SERVICE DIRECTOR
RAFAEL SOTO CARVAJAL, EXECUTIVE CREATIVE DIRECTOR
MARÍA MÉNDEZ - CASTRO, MANAGER
ELENA GONZÁLEZ VÁZQUEZ DE PARGA, BRANDING MANAGER
MÓNICA PALACIOS PARADA, BRANDING MANAGER
MARIA GUARDIET DE VERA, MANAGER OF RESEARCH AND CONNECTIVITY
SARA SÁNCHEZ ROMO-COSTA, SOCIAL MEDIA AND PROJECTS MANAGEMENT

AGENCY

BBDO ESPAÑA / DEC BBDO *Lead Agency

SUMMARY

We are all islands. We live surrounded by oceans of messages. Canary Islands will never be able to equal the waves of news that global brands and events wash up on your shore every day. Even so, we are now the fifth most-mentioned tourist destination in the world in countries such as the United Kingdom. Ingenuity? Hold on and I’ll tell you: Waves of data & interest

CASE STUDY

CASE VIDEO

Hero Medium: DIGITAL ECOSYSTEM

Medium Featured On Video: BRANDED CONTENT,DIRECT,EVENTS,GUERILLA,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SEARCH ENGINE MARKETING (SEM/SEO),SOCIAL MEDIA,USER GENERATED

Audience: ALL AUDIENCES, BY PERSONAL MOTIVATIONS

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Language: English

forgot password

Please enter the email address you signed up with and we will send you a link to reset your password.

2019 FINALIST SUSTAINED SUCCESS (FORMER LONG-TERM EFFECTIVENESS) EUROPE