CLIENT
Beko Global
Zeynep Yalim Uzun, CMO
Oguz Bayram, Global Digital Manager
Maria Bañeres, Global Beko Partnerships / Sponsorship Project Leader
Mirella Kaspi, Global Brand Director
Dilek Olez, Senior Brand Specialist
George Mead, Global Sponsorship Director
Nilay Eralp, Global Brand Manager
Melis Erdinc, Social Media Manager
AGENCY
Tomas Guitierrez, Art Director
Carlos Navaro, Digital Creative Director
Sebastiano Mura, Global Account Lead
Antonio De Dios, Digital Creative Director
Ingo Kerstjens, Strategy Director
Dani Kohen, Social Media Strategist
Marta Llucia, Executive Creative Director
Federico Stoltzing, Creative Director
Athenea Harrington, Lead Executive Producer
Facebook
Fc Barcelona
Judith Rubinat, FC Barcelona Head of Partnership Activation
Montse Quilez, Activation Account Executive
SUMMARY
Beko had been losing sales and market share in Europe. The brand was undifferentiated and was not making a true impact people’s lives. Looking into what troubles today’s families, we found they struggle to feed their children healthy food, leading to rising childhood obesity. To help solve this tension we reinvented the role of our FC.Barcelona sponsorship to get kids excited about healthy food and inspire parents to cook healthier. Beko reverted the negative trend, growing sales and market share in a declining market.
