CLIENT
Sanoma Media Finland
Kristian Autio, Photographer
Sami Valtere, Design Director
Karla Louhelainen, Marketing Manager
Kaius Niemi, Senior Editor-in-Chief
Veera Siivonen, Marketing Director
Hanna Johde, Communications Director
AGENCY
Jyrki Poutanen, Chief Creative Officer
Erno Reinikainen, Creative Director
Lauri Gran, Copywriter
Harry Huttunen, Production AD
Anni Lindgren, Copywriter
Aki Toivonen, Creative Content Strategist
Maria Dunaeva, Graphic Designer
Noora Murremäki, Account Director
Tuomas Perälä, Copywriter
Esa Roponen, Data Analyst
Mira Sallanko, Project Manager
Jesse Korhonen, Campaign Analyst
Clear Channel Finland
Pia Lojander, Campaign Planner
JCDecaux Finland
Emilia Lindholm, Account Manager
SUMMARY
Presidents Trump and Putin have become known enemies to press freedom. As they held their first official summit in Helsinki, Newspaper Helsingin Sanomat reminded them of the value of free press.
The paper created an outdoor campaign that targeted the presidents as they drove from the airport to the summit and welcomed them to the "land of free press". Overnight the campaign drew massive attention to the state of press freedom. “The Land of Free Press was a timely reminder of how endangered press freedom is worldwide,'' wrote The Economist.
