CLIENT
Storytel
Natasza Parzymies, Screenwriter and director
Alicja Sokół, Screenwriter
Julia Wieniawa, Actress and singer
Maciej Musiałowski, Actor and singer
Wojciech Urbański, Music producer
Marcin Kardach, Audio drama director
Marcin Zwierzchowski, Editor
Jakub Barzak, Marketing Director
Klaudia Chruściel, Content Marketing Manager
Maciej Sokołowski, Audio drama producer
AGENCY
Natasza Parzymies, Screenwriter and director
Alicja Sokół, Screenwriter
Julia Wieniawa, Actress and singer
Maciej Musiałowski, Actor and singer
Wojciech Urbański, Music producer
Marcin Kardach, Audio drama director
Marcin Zwierzchowski, Editor
Jakub Barzak, Marketing Director
Klaudia Chruściel, Content Marketing Manager
Maciej Sokołowski, Audio drama producer
SUMMARY
"Random" is the first audio story with video components. It's an Audiobook which, thanks to its unique content and form, has taken the Polish internet by storm - 92% organic reach, a CPI lower by 60%, and the highest number of listens on the history of Storytel. However, the most important thing is that "Random" turned out to be extremely beneficial to Storytel's business side, bringing in 77% more new users and a 16% increase to conversion. Not bad for a 91 minute audio story.
