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NHS England
We are the NHS: Live 1000 Lives

RAN IN:

CLIENT
NHS England

Ian Hampton, Lead Campaign Manager

AGENCY
MullenLowe Group UK *Lead Agency

JANE DORSETT, Global Effectiveness Director
Joe Cusack, Strategy Director
Vicki Holgate, Executive Strategy Director (Government Comms)
Georgie Dale, Account Director
Harry Flynn, Account Manager
Ayesha Walawalkar, Chief Strategy Officer
Bien Huynh, Account Director


SUMMARY

The past two COVID-19 years have reminded everyone of the importance of England’s National Health Service (NHS). However, they have also heightened the belief that working there is all about sacrifice. Our campaign reminded people of the personal benefits of an NHS nursing career - where you can experience life in all its richness, allowing you to grow and develop like no other career. We inspired nearly 30,000 people to embark on meaningful NHS careers, saving £181 million in alternative staffing costs, delivering the continued protection of the nation’s health.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Interactive / Website / Apps,Radio,Sponsorships – Unique Opportunity,TV

Language: English