CLIENT
Ferrero Romania
Sabina Huzum, Brand Manager
Diana Pasoi, Senior Brand Manager
AGENCY
Adina Albu, Senior Client Lead
Ioana Dumitrascuta, Client Lead
Tudor Toma, Client Manager
Veronica Ciacoveanu, Digital Client Lead
Rebeca Rapeanu, Digital Client Manager
Ana-Maria Taralunga, Group Creative Director
Silviu Nedelschi, Executive Creative O_x0000_fficer
Catalin Grigore, Senior Art Director
Horia Girbea, Junior Copywriter
Diana Maftei, Junior Art Director
Mirela Iordache, Client Manager
Andrei Purecel, Client Executive
Elis Iaia, Associate Planning Director
Camelia Efrimov, A/V Production Lead
Marius Farcasanu, Digital Art Director
Laura Movilianu, Digital Client Manager
MSL The Practice
Roxana Stratulat, Communication Manager
Iulia Ioncescu, Project Manager
Camelia Eremia, Client Service Director
STARCOM
Andreea Ivanciu, Senior Performance Media Specialist
Emil Mititelu, Digital Client Manager
SUMMARY
Staying true to its brand mission, enrich the parent-kid bonding moments, Kinder turned the scariest holiday into an emotional education opportunity. The Halloween Pumpkins became the Emotional Pumpkins parents and kids could carve together, while talking about emotions. While kids watched tutorials on how emotions feels and can be carved, parents were advised on how to talk to kids about them.
By helping parents assess their children's emotional world while playing, Kinder became the most loved chocolate on Halloween and generated a 43% growth on Kinder Halloween range sales.
