CLIENT
Carrefour
Diana Falan, Brand Manager
Mihaela Abagief, Senior Campaign Manager
Teodor Gurgui, Mobile, Loyalty & UX Development Manager
Nicoleta Baicu, Modern Shopping Brand Manager
Bogdan Lupu, Loyalty and Modern Director
AGENCY
Alin Badiu, Group Creative Director
Sebastian Romano, Group Creative Director
Carmina Pohontu, Digital Client Manager
Casiana Horobeanu, Digital Copywriter
Sherin Arabo, Art Director
Miruna Baias, Brand Strategist
Alina Silivestru, Inovation Manager
Elena Carcu, Copywriter
Andrei Antal , Copywriter
Andrei Detesan, Art Director
Ilinca Sandor, Client Lead
Corina Tudor, Sr. Client Lead
Titus Dumitrescu, Executive Creative Director
Corina Panait, Junior Digital Client Manager
Mihaela Dinu, copywriter
Havas Worldwide Bucharest
Funnel Agency
Graffiti PR
Mira Sura, PR Consultant
Iulia Botar, Communications Director
Jam Session Agency
SUMMARY
With a late app launch and less spending power than its competitors, but with a missionto build long-term sustainable relationships, Carrefour has changed the game in bothcorporate reputation and retail loyalty, linking them together in a seamless and sustainablesystem. Act for Good is an innovative system that brings together sales, socialresponsibility, communication, community building, all on one single platform thattransforms people’s small gestures, such as shopping, in a way to support good causes.
