CLIENT
Carrefour
Oana Pascu, Project Manager Corporate Causes
Luiza Vranceanu, Head of Corporate Causes & CSR
Miruna Micsan, Brand Manager
Narcis Horoianu, CMO
AGENCY
Otilia Coman , Copywriter
Irina Stoleru, Art Director
Sebastian Romano, Group Creative Director
Alin Badiu, Group Creative Director
Elena Tanase, Client Manager
Corina Panait, Digital Client Manager
Carmina Phontu, Digital Client Manager
Loredana Barla, Senior Brand Strategist
Camelia Efrimov, Production Manager
Ilinca Necula, Client Lead
Alina Silivestru, Digital & Media Specialist
Titus Dumitrescu, Executive Creative Director
Graffiti PR
Loredana Ianus, Communications Director
Ana Lixandru, Junior PR & CSR Specialist
Irina Botezatu, PR& CSR Consultant
SUMMARY
With Lidl and Kaufland leading on fresh produce, Carrefour needed to get an indifferent world excited about its local farmers’ harvest. Ditching classic retail advertising, Carrefour connected farmers’ gardens directly to its home-delivery app. By doing this we transformed the entire shopping journey, PIONEERING THE FIRST NATIONAL “FARM TO FORK” SERVICE IN ROMANIA. The enthusiasm generated by this innovative idea led to unprecedented results: for the 1st time Carrefour became the main destination for fresh produce.
