CLIENT
Meta
Jeff Fang, Strategic Media Planning
Tainah De Pauli, Media Strategy Lead
Jason Miller, EMEA Consumer Marketing
Jessica Chin, Global Brand Marketing
Jacqueline Routier, EMEA Marketing Lead
Johanna Bogumil, Strategic Media Planning
Ineke Paulsen, Marketing Director, EMEA
AGENCY
Dan Daynes, International Strategy and Planning Lead
Litsa Koukoufiki , Business Director
Olivia Marks, Global Partnerships Manager
Sam Reid, Brand & Comms Lead
Alastair Little, Client Director
Grace Parruca, Business Director
Michael Gerhardt, Client Services Director
Laura Buchta, Account Director
Spotify
Danny Packer, Client Partner
Chris Breeze, Client Partner
Create Productions
Sara Potisk, Production Manager
Mark Heads, Audio Lead
SUMMARY
People use WhatsApp to share their unfiltered thoughts. For many, this comes with a worry – are my messages really private?
To alleviate these fears, WhatsApp created a campaign showcasing their View Once feature, telling raw, authentic stories from musical artists that resonated with their target audience. By sharing these through Spotify, they utilised a platform where audiences were truly engaged.
This created stronger audience connections, which showed in the results. Audiences increased their belief by +13pts (UK) and +8pts (DE) that WhatsApp's View Once feature keeps their messages private.
