AGENCY
David González Natal, General Creative Director
Julio Alonso Caballero, General Creative Director
Guillermo Lecumberri, Account Director
Pablo Hernández de Urrutia, Strategic Planner
Julio Alonso Caballero, Creativity: Writing
Carmen García-Morales Cid, Media. Social Media. Communication: press relations
Rubén Orozco Loza, Production and craft: production
Gu Design
Filmak Media
Antiestático
Julio Alonso Caballero, Production and craft: realization
SUMMARY
Bihar initiates a conversation about the future, climate change and the need to be sustainable. A giant sculpture of a girl was created and installed in the estuary to appear and disappear with the tides. It reflected how the girl "drowns" and emerges again. The goal was to convey that with every action we take today we are choosing tomorrow's future.
The sculpture wanted to draw attention and be a teaser for the short fiction film showing the consequences of not being sustainable in a futuristic Bilbao.
