CLIENT
Nissan AMIEO
Coralie Musy, Nissan AMIEO VP Brand & Customer Experience
Xavier Diquet, General Manager Content & Engagement
Gaelle Devitry, Marketing Content Manager
Anne-Flore Betbeder, AMIEO Brand & Media Director
Thomas Juan-Dané, Brand Section Manager
Michel Fromentin, Marketing Content Manager
Katya Polishchuk, Marketing Content Coordinator
Adeline Dupuits, Head of Precision Marketing & Media AMIEO
AGENCY
Tito Favino, Head of Planning
JEREMY MASSELIS, Strategy Director
Eva Gotteland, Business Director
Harmonie Cifrian, Account Manager
Conan Wang, Executive Creative Director
Adam Mandelstam, Creative Director
Joy Robin, Art Director
Evan Veitch, President
Philippe Rachel, Executive Creative Director
Carl Harborg, Executive Creative Director
Kateryna Kolodnytska, Head of Data & Analytics
Laurent Judkiewicz, Data Director
Sweta Krishnasankar, Audience Analytics Director
Thomas Schneider, Head of Europe
Julie Launay, Account Director
Talal Aligi, Account Manager
Lauriane Hallet, Media Lead
Amber Ou, Campaign Manager
Clement Philippard, Artistic Director Assistant
Limitless Technology Limited
Cherie Landman, VP Enterprise & Channel Sales
Elizabeth Francis, Head of Business Excellence
Amplify.ai
Mahi De Dilva, CEO
Ram Austryjak Moskovitz , CCO
Publicis D2NA
Claire Laurent, Account Director
Armande Botrel, Strategy Director
Publicis Sapient (France)
Lea Sajidi, Account Director
SUMMARY
In fast-evolving electric cars market, where novelty trumps expertise, even a pioneer model like Nissan LEAF can be soon left behind.
By understanding the audience’s desire for hearing experiences from peers rather from other official brand voices, we leveraged the only strength that comes from a great heritage: the love and enthusiasm of the big community of LEAF owners.
Having turned them into an army of evangelists, the campaign reverted the negative sales trend and succeeded in delivering a record year sale (+26% in Europe, +45% in G5).
